Discovering what's next

Experience

Process

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Discovering what's next

Discovering what's next

BOLD DZN (design)

2021-2023

BOLD is a typographic treatment, an emphasis, an active design choice, you could even say a daring attitude. Above all, BOLD is a community for young creatives—united by our quirks, authenticity, visions, and lived experiences.

BOLD is a typographic treatment, an emphasis, an active design choice, you could even say a daring attitude.

Above all, BOLD is a community for young creatives—united by our quirks, authenticity, visions, and lived experiences.

BOLD is a typographic treatment, an emphasis, an active design choice, you could even say a daring attitude. Above all, BOLD is a community for young creatives—united by our quirks, authenticity, visions, and experiences.

Location

Location

New York, NY

Founded

Founded

2021-2023

Role

Role

Founder, Creative Director

Industry

Industry

Fashion

Challenge

Even though diversity in fashion has been more widespread than ever, there is an increasing demand for slow and sustainable fashion created with meaning and character

Results

Using streetwear as our canvas, BOLD is a brand for creative experimentation & unapologetic expression. All of our designs are 1 of 1 and hand printed in our personal studio.

100%

Origins Launch Sold Out

10,000+

Launch Impressions

10x

Followers Count in 4 months

“BOLD's experimental approach to design and storytelling is what sets them apart from competitors in such a saturated market."


“BOLD's experimental approach to design and storytelling is what sets them apart from competitors in such a saturated market."


Stuart Weitzman

Founder | Stuart Weitzman

BOLD embodies an ethos of fearless exploration and daring innovation. Our design process is continuously iterative and in many ways, scrappy and DIY. We print and experiment with garments from our own closet and up cycle materials to give old stories new life. That's what makes our growth sustainable yet responsive to the inspirations around us.


Film and Production by Winnie Jiang





Takeaways

The journey of bringing this brand to life, from idea to product, has always been first an foremost a passion project. It has given me insights and expanded my skills across diverse domains, including business and brand strategy, sales and operations, and GTM and marketing. With full ownership over every phase of brand development, I encountered and overcame my fair share of failures and challenges, each serving as a stepping stone in my ongoing education in the world of brand making and experimental design.

The journey of bringing this brand to life, from idea to product, has always been first an foremost a passion project. It has given me insights and expanded my skills across diverse domains, including business and brand strategy, sales and operations, and GTM and marketing. With full ownership over every phase of brand development, I encountered and overcame my fair share of failures and challenges, each serving as a stepping stone in my ongoing education in the world of brand making and experimental design.

Don't hesitate to reach out!

Let’s create something together 😊

Connect here

© Winnie Jiang 2025

Don't hesitate to reach out!

Let’s create something together 😊

Connect here

© Winnie Jiang 2025

Don't hesitate to reach out!

Let’s create something together 😊

Connect here

© Winnie Jiang 2025