Designing ________
Designing ________
Winnie Jiang
Winnie Jiang
Creative Strategist
& Storyteller
Creative Strategist
& Storyteller
Translating ideas into meaningful human connections
Translating ideas into meaningful human connections
Meta | Creative Strategist
Turns out, getting people to stop scrolling is one of the hardest creative problems to crack.
At Meta, I help some of the world's fastest-growing brands turn audience insights, platform intelligence, and cultural trends into creative that earns attention.
Timeline
2026 – Present
Skill Areas
Creative Strategy
Social Media
Storytelling
Generative AI
Meta | Creative Strategist
Turns out, getting people to stop scrolling is one of the hardest creative problems to crack. At Meta, I help some of the world's fastest-growing brands turn audience insights, platform intelligence, and cultural trends into creative that earns attention.
Timeline
2026 – Present
Skill Areas
Creative Strategy
Social Media
Storytelling
Generative AI
Content Creator
If you're curious how I think, this is probably the best place to start—a living archive of experiments, rabbit holes, and stories as they unfold…
Timeline
2021 –
Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Atlassian | Brand Strategist
Shaping Atlassian’s Teamwork story from the inside out through award-winning campaigns, foundational brand work, and creative experimentation—all in service of making enterprise software a little more human.
Timeline
2023 – 2026
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Atlassian | Brand Strategist
Shaping Atlassian’s Teamwork story from the inside out through award-winning campaigns, foundational brand work, and creative experimentation—all in service of making enterprise software a little more human.
Timeline
2023 – 2026
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Content Creator
If you're curious how I think, this is probably the best place to start—a living archive of experiments, rabbit holes, and stories as they unfold…
Timeline
2021 –
Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Content Creator
If you're curious how I think, this is probably the best place to start—a living archive of experiments, rabbit holes, and stories as they unfold…
Timeline
2021 – Present
Skill Areas
Content Creation
Creative strategy
Strategic Partnerships
Influencer Marketing
Gensler | Brand Strategy
Helping organizations define not just what they build, but what they stand for—through brand strategy, spatial storytelling, and experiential design.
Timeline
2022
Skill Areas
Brand Strategy
Graphic Design
User Journeys
Market Research
Gensler | Brand Strategy
Helping organizations define not just what they build, but what they stand for—through brand strategy, spatial storytelling, and experiential design.
Timeline
2022
Skill Areas
Brand Strategy
Graphic Design
User Journeys
Market Research
Venture Product Consultant
A front-row seat to startup life—partnering with founders to shape brands, launch products, and bring ambitious and ambiguous ideas into the world.
Timeline
2021 – 2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Venture Brand Consultant
A front-row seat to startup life—partnering with founders to shape brands, launch products, and bring ambitious and ambiguous ideas into the world.
Timeline
2021 –
2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Founder, Creative Director
A vision, a mindset, a leap of faith.
My first experience building something from nothing—and discovering that the best way to learn is to make.
Timeline
2021 – 2023
Skill Areas
Graphic Design
Brand Strategy
Fashion Design
Storytelling
Creative Director
A vision, a mindset, a leap of faith.
My first experience building something from nothing—and discovering that the best way to learn is to make.
Timeline
2021 – 2023
Skill Areas
Graphic Design
Brand Strategy
Fashion Design
Storytelling
How my ideas take shape…
My process isn't linear—it's a cycle of curiosity, making, testing, and refining. Whether I'm designing a brand, a campaign, or a piece of content, the goal is the same: uncover meaningful insights and turn them into ideas people care about.
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
How my ideas take shape…
My process isn't linear—it's a cycle of curiosity, making, testing, and refining. Whether I'm designing a brand, a campaign, or a piece of content, the goal is the same: uncover meaningful insights and turn them into ideas people care about.
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
How my ideas take shape…
My process isn't linear—it's a cycle of curiosity, making, testing, and refining. Whether I'm designing a brand, a campaign, or a piece of content, the goal is the same: uncover meaningful insights and turn them into ideas people care about.
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
Skill Areas
Skill Areas
Brand Strategy
Brand Strategy
Brand Marketing
Brand Marketing
Creative Strategy
Creative Strategy
Creative Direction
Creative Direction
Content Creation
Content Creation
Campaign Development
Campaign Development
Content Strategy
Content Strategy
Product Marketing
Product Marketing
Product Positioning
Product Positioning
Brand Architecture
Brand Architecture
Go-to-market Strategy
Go-to-market Strategy
B2B Marketing
B2B Marketing
Market Research
Market Research
Competitive Analysis
Competitive Analysis
Consumer Insights
Consumer Insights
Experiential Design
Experiential Design
UI/UX
UI/UX
Creative Prototyping
Creative Prototyping
Graphic Design
Graphic Design
Copywriting
Copywriting
+ More
+ More
Experience
Experience
Creative Strategist
Creative Strategist
Creative Strategist
Meta
Meta
Meta
2026 – Present
2026 – Present
Content Creator: Strategic Brand Partnerships
Content Creator: Strategic Brand Partnerships
Content Creator: Strategic Brand Partnerships
Apple, Adobe
Apple, Adobe
Apple, Adobe
2021 – Present
2021 – Present
Brand Marketing Associate, Brand Strategist
Brand Marketing Associate, Brand Strategist
Brand Marketing Associate, Brand Strategist
Atlassian
Atlassian
Atlassian
2023 – 2026
2023 – 2026
Brand Strategist
Brand Strategist
Brand Strategist
Gensler
Gensler
Gensler
2022
2022
Venture & Product Marketing Consultant
Venture & Product Marketing Consultant
Venture & Product Marketing Consultant
Tsai CITY
Tsai CITY
Tsai CITY
2021 – 2024
2021 – 2024
Founder and Creative Director
Founder and Creative Director
Founder and Creative Director
BOLD DZN
BOLD DZN
BOLD DZN
2021 – 2022
2021 – 2022
Content Designer
Content Designer
Content Designer
New Haven COVID-19 Memorial
New Haven COVID-19 Memorial
New Haven COVID-19 Memorial
2021
2021
Product Marketing Analyst
Product Marketing Analyst
Product Marketing Analyst
Yale Undergraduate Consulting Group
Yale Undergraduate Consulting Group
Yale Undergraduate Consulting Group
2021 – 2023
2021 – 2023
Education
Education
Stanford University
Stanford University
Stanford University
UI/UX Design for AI Products
UI/UX Design for AI Products
UI/UX Design for AI Products
Yale University
Yale University
Yale University
Architecture, Design
Architecture, Design
Architecture, Design
Creative Stack
Creative Stack
Creative Stack
Frequently asked questions
Why didn't you become an architect?
How has content creation influenced your creative process?
What is your favorite creative project that you have worked on?
How do you use AI as a creative tool?
Don't hesitate to reach out!
Let’s create something together 😊
© Winnie Jiang 2026
Don’t hesitate to reach out!
Let’s create something together
😊
© Winnie Jiang 2026