Building a 100K+ creative community—sharing edutainment across art, architecture, and design. Partnering with brands including Apple, Adobe, and Dove.
Location
New York, NY
2021-Present
Content Creator
TikTok
Background
I started content creation back in college, documenting my life as an architecture student at Yale. From highlighting my studio projects to sharing all-nighters and design advice, I built a community around my love for design storytelling.
Content Focus
Today, I create content across all things design—art, architecture, design trends, and the behind-the-scenes process of building my own brand. My goal is to share my creative journey by inviting people into the process, staying endlessly curious, and constantly experimenting with new forms of storytelling.
Brand
Adobe
Fall 2023
Summer 2025
Content Creator
TikTok
Adobe Partnership
Led the end-to-end development of three social-first video campaigns, owning
creative direction, content strategy, production, and go-to-market execution. Drove
11M+ organic views across TikTok and Instagram.
Creative Outputs
Three unique projects highlighting how I use Adobe Creative Cloud across my design process to bring my creative visions to life.
Campaign 1 — "Entering my product design era with Adobe XD"
Campaign 2 — "Top 3 Architecture Portfolio Tips"
Campaign 2 — "Designing a vision board for my creative studio"
Campaign 1 Creative Process
Conclusion
Partnering with brands like Apple, Adobe, and Dove taught me the other side of influencer marketing—how to find synergy in storytelling and build mutual value between creator and brand. I learned to balance multiple stakeholders while preserving my creative voice, to workshop scripts until they felt both authentic and strategic, and to see that a campaign goal can be expressed in countless ways.