Gensler Brand Strategy
Summer 2022
Redesigning an underutilized classroom into a flexible collaboration workspace
for the Boys & Girls Club of Boston.
Boston, MA
May-Aug 2022
Brand Strategist
Architectural Branding
Challenge
Design a flexible multi-use space for students that encourages exploration, accommodates various activities, and cultivates imaginations
Solution
"The Hidden Garden" is a resource-rich, multi-use haven for students, drawing inspiration from nature's nurturing qualities to foster creativity, collaboration, and exploration
Conclusion
This project was a wonderful fusion of my architectural background and branding skills. The firsthand experiences gained from site visits and strategic visioning sessions underscored the power of in-depth persona research to understand users' needs, desires, and aspirations. It's not just about spaces or stories; it's about the profound impact of capturing real emotions to sculpt meaningful experiences.