Gensler Brand Strategy
Summer 2022
Boston, MA
May – Aug 2022
Brand Strategist
Architectural Branding
Challenge
Design a flexible multi-use space for students that encourages exploration, accommodates various activities, and cultivates imaginations.
Solution
"The Hidden Garden" is a resource-rich, multi-use haven for students, drawing inspiration from nature’s nurturing qualities to foster creativity, collaboration, and exploration.
Reflections
This project brought together my background in architecture and brand strategy through a shared belief: meaningful experiences begin with understanding people. Through site visits, stakeholder interviews, and strategic visioning sessions, I learned that the strongest ideas come from immersing yourself in the context before shaping the narrative. That lesson continues to inform how I approach design and storytelling today.