Creative Strategist
2026-Present
My work at meta sits at the intersection of social behavior, creative strategy, platform innovation, and generative AI.
As a Creative Strategist in Meta's Creative Shop, I advise high-growth advertisers to develop bespoke strategies, campaign concepts, and scalable AI-powered creative systems across consumer AI, CPG, financial services, education, and healthcare.
How I work ⭐️
01. Social-First Creative Strategy
Translate platform insights, audience behaviors, and competitive trends into bespoke creative strategies, campaign territories, and content concepts designed for how people discover, consume, and engage on meta platforms.
What this includes:
Creative diagnostics/deep-dive audits
Persona frameworks
Campaign concepts/mockups
Bespoke creative recommendations
02. AI-Powered Creative Systems
03. AI Education & Enablement
Design and deliver educational programs that help advertisers adopt AI-native creative strategy and production workflows—from hands-on workshops to executive presentations and large-scale summits.
What this includes:
Creator Briefing Lab
Executive presentations
Vertical-wide webinars
AI learning summits (150+ attendees)
