My passion for branding and entrepreneurship led me to Tsai CITY, where I worked alongside founders while building my own venture, BOLD, through the Yale incubator. Experiencing entrepreneurship from both sides (as a strategist and as a founder) deepened my understanding of how ideas evolve into products, brands, and businesses.
New Haven, CT
2021 – 2024
Role
Venture & Brand Consultant
Startups
My Role
Partnered with early-stage ventures to define brand strategy, product positioning, and customer narratives. Led competitive research and market analysis to uncover whitespace opportunities and translate insights into actionable growth strategies.
