Designing ________
Designing ________
Experience
Experience
Atlassian | Brand Strategist
Shaping Atlassian’s Teamwork story from the inside out through award-winning campaigns, foundational brand work, and creative experimentation—all in service of making enterprise software a little more human.
Timeline
2023 – 2026
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Atlassian | Brand Strategist
Shaping Atlassian’s Teamwork story from the inside out through award-winning campaigns, foundational brand work, and creative experimentation—all in service of making enterprise software a little more human.
Timeline
2023 – 2026
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Content Creator
Grew a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2022 – Present
Skill Areas
Content Creation
Creative strategy
Strategic Partnerships
Influencer Marketing
Content Creator
Grew a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2022 – Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Gensler | Brand Strategy
Helping organizations define not just what they build, but what they stand for—through brand strategy, spatial storytelling, and experiential design.
Timeline
2022
Skill Areas
Brand Strategy
Graphic Design
User Journeys
Market Research
Gensler | Brand Strategy
Helping organizations define not just what they build, but what they stand for—through brand strategy, spatial storytelling, and experiential design.
Timeline
2022
Skill Areas
Brand Strategy
Graphic Design
User Journeys
Market Research
Venture Product Consultant
A front-row seat to startup life—partnering with founders to shape brands, launch products, and bring ambitious and ambiguous ideas into the world.
Timeline
2021 – 2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Venture Brand Consultant
A front-row seat to startup life—partnering with founders to shape brands, launch products, and bring ambitious and ambiguous ideas into the world.
Timeline
2021 –
2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Founder, Creative Director
A vision, a mindset, a leap of faith.
My first experience building something from nothing—and discovering that the best way to learn is to make.
Timeline
2021 – 2023
Skill Areas
Graphic Design
Brand Strategy
Fashion Design
Storytelling
Creative Director
A vision, a mindset, a leap of faith.
My first experience building something from nothing—and discovering that the best way to learn is to make.
Timeline
2021 – 2023
Skill Areas
Graphic Design
Brand Strategy
Fashion Design
Storytelling
New Haven COVID-19 Memorial
As the world shut down, we began opening up. Documenting local stories to shape a space for collective healing, remembrance, and reflection.
Timeline
2021
Skill Areas
Storytelling
Data Visualization
Graphic Design
Visual Rendering
New Haven COVID-19 Memorial
As the world shut down, we began opening up. Documenting local stories to shape a space for collective healing, remembrance, and reflection.
Timeline
2021
Skill Areas
Storytelling
Data Visualization
Graphic Design Visual Rendering
How my ideas take shape…
My process isn't linear—it's a cycle of curiosity, making, testing, and refining. Whether I'm designing a brand, a campaign, or a piece of content, the goal is the same: uncover meaningful insights and turn them into ideas people care about.
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
How my ideas take shape…
My process isn't linear—it's a cycle of curiosity, making, testing, and refining. Whether I'm designing a brand, a campaign, or a piece of content, the goal is the same: uncover meaningful insights and turn them into ideas people care about.
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
How my ideas take shape…
My process isn't linear—it's a cycle of curiosity, making, testing, and refining. Whether I'm designing a brand, a campaign, or a piece of content, the goal is the same: uncover meaningful insights and turn them into ideas people care about.
01
Discover
Every good idea starts with curiosity. Listening, asking better questions, and going down unexpected rabbit holes.
Develop
Ideas get better through making. Sketching, writing, prototyping, testing, and iterating until the concept feels both intentional and inevitable.
03
Define
A clear problem is half the solution. Great work begins by aligning on the audience, the outcome, and what success actually looks like.
02
Deliver
Launch is the beginning, not the end. The best work continues to evolve through feedback, conversation, and the people it reaches.
04
Design Stack
Design Stack
Design Stack
Don't hesitate to reach out!
Let’s create something together 😊
© Winnie Jiang 2026
Don’t hesitate to reach out!
Let’s create something together
😊
© Winnie Jiang 2026