Discovering what's next
Discovering what's next
Discovering what's next
Experience
Experience
Experience
Atlassian | Brand Strategist
Shaping Atlassian’s story from the inside out through award-winning campaigns, foundational brand work, and creative approaches that reimagine how and where our stories are told.
Timeline
May 2023 - Present
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Atlassian | Brand Strategist
Shaping Atlassian’s story from the inside out through award-winning campaigns, foundational brand work, and creative approaches that reimagine how and where our stories are told.
Timeline
May 2023 - Present
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Atlassian | Brand Strategist
Shaping Atlassian’s story from the inside out through award-winning campaigns, foundational brand work, and creative approaches that reimagine how and where our stories are told.
Timeline
May 2023 - Present
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Content Creator
Grew a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2022- Present
Skill Areas
Content Creation
Creative strategy
Strategic Partnerships
Influencer Marketing
Content Creator
Grew a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2022 - Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Gensler | Brand Strategy
Branded communications, spaces, and experiences for clients across work, lifestyle, community, and health sectors to strategically identify, inspire, and engage audiences.
Timeline
Summer 2022
Skill Areas
Brand Strategy
Experiential Design
User Journeys
Market Research
Gensler | Brand Strategy
Branded communications, spaces, and experiences for clients across work, lifestyle, community, and health sectors to strategically identify, inspire, and engage
Timeline
Summer 2022
Skill Areas
Brand Strategy
Brand Activation
Wayfinding
Market Research
Gensler | Brand Strategy
Branded communications, spaces, and experiences for clients across work, lifestyle, community, and health sectors to strategically identify, inspire, and engage audiences.
Timeline
Summer 2022
Skill Areas
Brand Strategy
Experiential Design
User Journeys
Market Research
Venture Brand Consultant
Worked with early-stage and venture-backed startups to shape brand strategy, marketing,
and product design across stages of growth.
Timeline
2021-2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Venture Brand Consultant
Working with start-ups and developed Tsai CITY ventures in areas of brand strategy, user experience, and product design across various stages of development
Timeline
2021-
Present
Skill Areas
Brand Strategy
Product Design
Go to Market
Brand Positioning
Venture Brand Consultant
Worked with early-stage and venture-backed startups to shape brand strategy, marketing,
and product design across stages of growth.
Timeline
2021-2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Founder of BOLD
Founded BOLD, an experimental streetwear brand that designs high quality one of one garments for young creatives—united by the desire to discover, express, experiment with, and emphasize one's individuality.
Timeline
2021-2023
Skill Areas
Brand Strategy
Fashion Design
Storytelling
Go to Market
Founder of BOLD
Founded BOLD, an experimental streetwear brand that designs high quality one of one garments for young creatives—united by the desire to discover, express, experiment with, and emphasize one's individuality
Timeline
2021- 2023
Skill Areas
Brand Identity
Fashion Design
Storytelling
Go to Market
Founder of BOLD
Founded BOLD, an experimental streetwear brand that designs high quality one of one garments for young creatives—united by the desire to discover, express, experiment with, and emphasize one's individuality.
Timeline
2021-2023
Skill Areas
Brand Strategy
Fashion Design
Storytelling
Go to Market
New Haven COVID-19 Memorial
Collected and synthesized local stories to tell a story of community resilience and design a space for healing and reflection.
Timeline
Summer 2021
Skill Areas
Storytelling
Data Visualization
Architectural Design
Visual Rendering
New Haven COVID-19 Memorial
Collected and synthesized local stories to tell a story of community resilience and design a space for healing and reflection
Timeline
May 2023 - Present
Skill Areas
Storytelling
Data Visualization
Architectural Design
Visual Rendering
New Haven COVID-19 Memorial
Collected and synthesized local stories to tell a story of community resilience and design a space for healing and reflection.
Timeline
Summer 2021
Skill Areas
Storytelling
Data Visualization
Architectural Design
Visual Rendering
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Design Stack
Design Stack
Design Stack
Don't hesitate to reach out!
Let’s create something together 😊
© Winnie Jiang 2025
Don't hesitate to reach out!
Let’s create something together 😊
© Winnie Jiang 2025