Discovering what's next
Discovering what's next
Discovering what's next
Winnie Jiang
Winnie Jiang
Brand Strategist
& Content Creator
Brand Strategist
& Content Creator
Here to tell stories and shape human experiences.
Here to tell stories and shape
human experiences.
Atlassian | Brand Strategist
Shaping Atlassian’s story from the inside out through award-winning campaigns, foundational brand work, and creative approaches that reimagine how and where our stories are told.
Timeline
May 2023 - Present
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Atlassian | Brand Strategist
Shaping Atlassian’s story from the inside out through award-winning campaigns, foundational brand work, and creative approaches that reimagine how and where our stories are told.
Timeline
May 2023 - Present
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Atlassian | Brand Strategist
Shaping Atlassian’s story from the inside out through award-winning campaigns, foundational brand work, and creative approaches that reimagine how and where our stories are told.
Timeline
May 2023 - Present
Skill Areas
Brand Strategy
Creative Strategy
Brand Marketing
Positioning & Messaging
Content Creator
Growing a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2021 -
Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Content Creator
Growing a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2021 -
Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Content Creator
Growing a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2021 -
Present
Skill Areas
Content Creation
Creative Strategy
Strategic Partnerships
Influencer Marketing
Content Creator
Grew a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2022- Present
Skill Areas
Content Creation
Creative strategy
Strategic Partnerships
Influencer Marketing
Content Creator
Grew a 100K+ community through art, architecture, and design storytelling, partnering with brands such as Apple, Adobe, and Dove on national creator campaigns.
Timeline
2022- Present
Skill Areas
Content Creation
Creative strategy
Strategic Partnerships
Influencer Marketing
Gensler | Brand Strategy
Branded communications, spaces, and experiences for clients across work, lifestyle, community, and health sectors to strategically identify, inspire, and engage audiences
Timeline
Summer 2022
Skill Areas
Brand Strategy
Experiential Design
User Journeys
Market Research
Gensler | Brand Strategy
Branded communications, spaces, and experiences for clients across work, lifestyle, community, and health sectors to strategically identify, inspire, and engage
Timeline
Summer 2022
Skill Areas
Brand Strategy
Brand Activation
Wayfinding
Market Research
Gensler | Brand Strategy
Branded communications, spaces, and experiences for clients across work, lifestyle, community, and health sectors to strategically identify, inspire, and engage audiences
Timeline
Summer 2022
Skill Areas
Brand Strategy
Experiential Design
User Journeys
Market Research
Venture Brand Consultant
Worked with early-stage and venture-backed startups to shape brand strategy, marketing,
and product design across stages of growth.
Timeline
2021-2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Venture Brand Consultant
Working with start-ups and developed Tsai CITY ventures in areas of brand strategy, user experience, and product design across various stages of development
Timeline
2021-
Present
Skill Areas
Brand Strategy
Product Design
Go to Market
Brand Positioning
Venture Brand Consultant
Worked with early-stage and venture-backed startups to shape brand strategy, marketing,
and product design across stages of growth.
Timeline
2021-2024
Skill Areas
Brand Strategy
Product Design
Go to Market
Design Consulting
Founder of BOLD
Founded BOLD, an experimental streetwear brand that designs high quality one of one garments for young creatives—united by the desire to discover, express, experiment with, and emphasize one's individuality
Timeline
2021-2023
Skill Areas
Brand Strategy
Fashion Design
Storytelling
Go to Market
Founder of BOLD
Founded BOLD, an experimental streetwear brand that designs high quality one of one garments for young creatives—united by the desire to discover, express, experiment with, and emphasize one's individuality
Timeline
2021- 2023
Skill Areas
Brand Identity
Fashion Design
Storytelling
Go to Market
Founder of BOLD
Founded BOLD, an experimental streetwear brand that designs high quality one of one garments for young creatives—united by the desire to discover, express, experiment with, and emphasize one's individuality
Timeline
2021-2023
Skill Areas
Brand Strategy
Fashion Design
Storytelling
Go to Market
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Every Design Begins with Purpose
Branding, like architecture, involves creating meaningful and enduring structures.
In order to create experiences that leave lasting impressions, it's critical to continuously
imagine, experiment, and innovate throughout the creative process.
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
01
Discover
My favorite part of the design process, where ideas are exchanged under limitless skies
Define
Setting the grounds for success means nailing the audience and aligning on goals
02
Develop
As a creator, my creative process is continually iterative and reactive to change
03
Deliver
The journey doesn't end. Creating impact means gathering insights to analyze and direct momentum
04
Skill Areas
Skill Areas
Brand Strategy
Brand Strategy
Brand Marketing
Brand Marketing
Creative Strategy
Creative Strategy
Creative Direction
Creative Direction
Content Creation
Content Creation
Campaign Development
Content Strategy
Product Marketing
Product Marketing
Product Positioning
Product Positioning
Brand Architecture
Brand Architecture
Go-to-market Strategy
B2B Marketing
Market Research
Market Research
Competitive Analysis
Competitive Analysis
Consumer Insights
Consumer Insights
Experiential Design
Experiential Design
UI/UX
UI/UX
Creative Prototyping
Creative Prototyping
Graphic Design
Graphic Design
Copywriting
Copywriting
+ More
+ More
Experience
Experience
Brand Strategist
Brand Strategist
Brand Strategist
Atlassian
Atlassian
Atlassian
July 2024 - Present
July 2024 - Present
May 2024 - Present
Content Creator: Strategic Brand Partnerships
Content Creator: Strategic Brand Partnerships
Content Creator: Strategic Brand Partnerships
Apple, Adobe
Apple, Adobe
Apple, Adobe
2021 - Present
2021 - Present
Brand Marketing Associate
Brand Marketing Associate
Brand Marketing Associate
Atlassian
Atlassian
Atlassian
May 2023 - Aug 2023
May 2023 - Aug 2023
Brand Strategy Intern
Brand Strategy Intern
Brand Strategy Intern
Gensler
Gensler
Gensler
May 2022 - Aug 2022
May 2022 - Aug 2022
Venture & Brand Strategy Consultant
Venture & Brand Strategy Consultant
Venture & Brand Strategy Consultant
Tsai CITY
Tsai CITY
Tsai CITY
Oct 2021 - Present
Oct 2021 - Present
Founder and Creative Director
Founder and Creative Director
Founder and Creative Director
BOLD DZN
BOLD DZN
BOLD DZN
Jan 2021 - Present
Jan 2021 - Present
Content Designer
Content Designer
Content Designer
New Haven Covid-19 Memorial
New Haven Covid-19 Memorial
New Haven Covid-19 Memorial
May 2021 - Aug 2021
May 2021 - Aug 2021
Product Marketing Analyst
Product Marketing Analyst
Product Marketing Analyst
Yale Undergraduate Consulting Group
Yale Undergraduate Consulting Group
Yale Undergraduate Consulting Group
Oct 2021 - Present
Oct 2021 - Present
Education
Education
Stanford University
Stanford University
Stanford University
UI/UX Design for AI Products
UI/UX Design for AI Products
UI/UX Design for AI Products
Certification
Certification
Yale University
Yale University
Yale University
Architecture, Design
Architecture, Design
Architecture, Design
Bachelors of Arts
Bachelors of Arts
Creative Stack
Creative Stack
Creative Stack
Frequently asked questions
How does your architecture background shape your approach to branding?
How has content creation influenced your creative process?
What is your favorite creative project that you have worked on?
How do you use AI as a creative tool?
How does your architecture background shape your approach to branding?
How has content creation influenced your creative process?
What is your favorite creative project that you have worked on?
How do you use AI as a creative tool?
How does your architecture background shape your approach to branding?
How has content creation influenced your creative process?
What is your favorite creative project that you have worked on?
How do you use AI as a creative tool?
Don't hesitate to reach out!
Let’s create something together 😊
© Winnie Jiang 2025
Don't hesitate to reach out!
Let’s create something together 😊
© Winnie Jiang 2025